Daily Paper’s SS22 Campaign Celebrates Freedom of Expression
As Daily Paper releases the last and second drop of their Spring/Summer 2022 collection, we debuts our official campaign honouring free expression of self on a journey towards liberation. The campaign video captures models as young revolutionaries standing together symbolising unity and solidarity.
Reflecting Hip-Hop culture, we are informed by past and present realities of society as we tell our story through dance, music, art and movement. Continuing our collective journey towards the future, our SS22 campaign champions freedom of expression as a way to let your voice be heard and process the struggles through time - empowering our community to move forward.
The full Daily Paper Spring/Summer 2022 collection will be available globally online at dailypaperclothing.com and in-store across Daily Paper flagship stores in Amsterdam, London and New York on Friday, February 18, 2022 at 12 PM CET.
Art Direction & Styling: JeanPaul Paula
DOP: Christiaan van Leeuwen
Make up: Naima Bremer
Hair: Keanna Williams
Models: Ottawa Kwami, Jayh Lorenzo, Awa Diallo,, Juliette Marounek
Dancer: Ibrah Silas Jackson