Feb 14, 2020
We Shake Up the Art World
For FW20 we once again linked up with our pals at the Van Gogh Museum, reinterpreting the iconic Dutch master’s work.
Lots of Sunflowers
What would a modern-day Van Gogh look like?
For this collection, we took Van Gogh’s iconic Sunflowers (1889), along with two of his lesser-known works, The Potato Eaters (1885) and Vase with Gladioli and Chinese Asters (1886), and put them on a number of contemporary pieces such as coats, hoodies, sweatshirts, and trousers.
Behind the Collab
This was our second collaboration with the Van Gogh Museum. We realised early into our partnership that this needed to be bigger than a one-off capsule, so instead, we forged a longer-lasting partnership that could make a true cultural impact.
We saw this collab as a chance to make art more accessible for our community. This was also a way to venture beyond the limits of fashion and explore how art can unite people from different backgrounds.