Jun 18, 2021

Music

J Cole - “Applying Pressure”

Music

Jun 18, 2021

When J. Cole dropped The Off-Season the usually reclusive artist decided to treat fans visually as well. Enter the “a p p l y i n g p r e s s u r e” video featuring a couple of exciting guests: Dave East and Daily Paper’s Epuff Jacket.


As he cruises through a frigid New York, Cole bundles up in the black long iteration of our favourite puffer jacket. Because if you’re spitting fire bars like that you definitely need a jacket that can bring the heat to match.


Check out the visuals below, and head over to our shop to match J. Cole’s swag.