Nov 19, 2021
Daily Paper x Unruly present an exclusive music video and song that echoes the notion of rejecting external factors and rule oneself internally; a struggle to acquire and preserve individuality and freedom
The campaign for the collaboration in the form of a music video captures a day in a life with Popcaan and his family outside the home. A late-night gathering turns into a block function, taking the audience into the Unruly universe. Watch the official video that premiered at the Daily Paper x Unruly launch event at the London flagship store on August 30.
Discover the featured capsule collection here. Reflecting freedom, the capsule collection consists of 6 garments inspired by the Jamaican dirt bike culture. Each piece is adorned with unique prints and artworks and the colours of the styles are a reflection of the Jamaican flag.
Director: Florian Joahn
Creative Direction: Ayana Riviere, Izzy Bossy, JeanPaul Paula, Keanna Williams, Ryan Andre Christine
Stylist: JeanPaul Paula
DOP: Christiaan van Leeuwen