Daily Paper Celebrates the Power of Rhythm

The Spring Summer 2024 collection reflects an individual's journey in searching for, recognising, and creating one's rhythm. This movement is manifested in the collection through dynamic patterns, graphics, and diverse cuts, allowing people to authentically express themselves in all facets of life.

Searching for your rhythm

As part of the Diaspora, one shares the feeling of growing up in a country or culture that doesn't belong to them. The space feels temporary, and a sense of belonging is missing. The search for a rhythm that feels natural, good, and comfortable becomes essential.


Your natural rhythm is found at home and within your community. This season, prints and graphics showcase a mass of people finding their rhythm and living in harmony with the rhythms of others, reflecting the essence of the Daily Paper community. This rhythm is translated onto co-ords, hoodies, tees, and a tailored women's suit.

Recognising your rhythm

Natural rhythms guide all that we do - our very existence. Not only are there external rhythms and cycles, but there are also internal rhythms and cycles. Earth also dances along with many other rhythms. The delicate balance between these natural cycles influences the Earth's environment and supports life.

The natural rhythm of the migration of animals is reflected in prints on cargo-style attire, tees, and hoodies.

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