Feb 10, 2023
Titled 'Under The Same Moon', Daily Paper releases the second iteration of their Spring Summer 2023 collection, inspired by the rich cultural heritage of North Africa. New colourways, artworks and materials give a fresh feel to classic silhouettes, while the characteristic DP monogram is featured on new styles. The street campaign highlights items from the entire collection.
The brand returns to Morocco to capture the environment in the Medina - the conversations held in the narrow streets accompanied by the soundtrack of city traffic and dryness of the hot air. The scenery serves as a visual reflection of the new collection and the accompanying street photography reflects the SS23 campaign imagery and showcases local talent within our community.
Designed with a blend of semi-sheer fabric, Pascal shirt and Pax shorts feature Yasmin Elnour's artworks. The custom-made mycelium print in velvet featured on this seasonal style is a plant network - a representation of nature's way of exchanging nutrients, drawing parallels with how societies co-exist and support each other.
Issued in a rich, contrasting samba red and bosphorus green, the Petiri Shirt comes in a relaxed fit and is made from a soft cotton which has been decoratively knitted into an all-over shield pattern. Similar in color palette are the Paithon boxer shorts with silky feel, star embroidery, and re-imagined Daily Paper logo.
This drop includes several styles decorated with a 2-toned DP all-over monogram rib knit pattern. One of them is the elegant Pabila Knit Set, made from a soft and stretchy fabric that accentuates the body. The Pabila Crop Top comes with a crossed shoulder strap, while the Pabila Midi Skirt has an asymmetrical silhouette.
Swimwear & Accessories
Swimwear items return in various colorways with prominent absinth green and signature Moroccan red and green. The unisex Pedram Weave Cap is made with a crochet technique and decorated with 3D Daily Paper logotype knits. Socks, bucket hats, and caps return in fresh colorways and with new graphics.
Street Photography Credits
Talents: Oymayma El Maadaam / Ot Sygma / Amine / Abidin 'Zee' / Masoud
Local Production: Somni Productions